Enterprise business is still struggling with defining the value of social listening. Why do we hesitate in leveraging the conversations we encounter online? Perhaps it is because this activity leaves us with feelings of trepidation. We fear driving away customers. At the loss of creating a genuine and authentic connection. We empower our customers when […]
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A community manager increases the lifetime value of a customer through community participation.
A community manager generates high quality sales leads through active listening and outreach.
A community manager reduces the costs associated with customer service and scales support through community education.
Story mapping is a skill that I very much want to learn. To aid me in this task, I picked up a copy of “The User’s Journey” by Donna Lichaw over the weekend. These techniques come down to us through UX and product development. I believe it has a much broader impact and this includes […]
I was super excited when I read about the new framework from CMX Hub. I have yet to fully comprehend all that it offers. That is why I signed up for this webinar taking places tomorrow, Tuesday June 21st, online with David Spinks. I’ll take notes and offer them up here for all you who […]